The power of storytelling is undeniable but how do you turn your company into a compelling story? Here are three questions to break open your powers of creativity, and create compelling stories for content marketing and media coverage.
Your company has been featured in a great article in a prominent magazine, or you’ve been interviewed on TV. Congratulations! Thousands and maybe millions of people will see or hear about you, and your products and services.
Many times, however, companies don’t use media coverage for marketing purposes. They don’t post the president’s TV interview on their website, email an article about their new product to their customer list, or feature the radio spots within presentations.
This is a huge missed opportunity because using media pieces after they have been originally issued can extend their influence far beyond their initial exposure.
Nothing lights up people’s eyes like seeing that you or your organization was featured in the media. It creates instant credibility and presents you as an authority within your industry. Few things make people sit up more than the media’s spotlight. Use it for your benefit to the max.
Here are some do’s and don’ts for using media coverage for marketing purpose after its initial release.
It’s easy to get great media attention and develop content marketing if you’re in a sexy industry. It can require a bit of creativity to do the same in so-called boring industries. Here are three tips on how to generate media coverage and develop great content marketing if your business might be considered by some as less than exciting.
Interesting + Different = News
If you can come up with a story idea that is both interesting and different, there’s a good chance that editors, producers and reporters will find it newsworthy.
Native advertising are articles that are paid by companies to appear in high profile publications. Should they be a part of your marketing mix?
Few things can be more intimidating than a photo or video shoot. Any concerns about your self-appearance will get amplified 100 times as you consider how your image will possibly be viewed by thousands.
While you can’t control elements like angles and lighting, you have all the control in the world when it comes to how you dress. [Read more…]
If you have a media interview opportunity, you can offer more than just people from your company or organization to comment. You can also offer spokespeople from outside your organization who will greatly boost your organization’s reputation.
It is very tempting to create many different kinds of content and distribute it over a wide variety of social networks to maximize your company’s exposure.
There is an endless number of content marketing activities you can pursue. You could write a blog, develop an e-book, create a YouTube series, or organize a webinar. On top of that, there are many social media channels for content distribution such as Facebook, LinkedIn, YouTube, and Pinterest. The list of things you can do is endless and the task can easily become a full-time job for one or more people.
It seems that thought leaders are everywhere. They are so ubiquitous that some people wonder if the term has any real meaning anymore. Find out what it takes to be a true thought leader and become a leader within your industry.
You have been scheduled to do a media interview. Congratulations! This is a great opportunity to gain exposure and after it comes out, you can use the media piece as marketing material. Of course, first you need to get ready.
You might be freaking out or thinking it’s no big deal – neither is an ideal space for giving good interviews. As been written many times before, excellence is a habit. These five practices will help you get prepared and perform with confidence and clarity. [Read more…]