The number of publishing options for content marketing is endless. Blogs, case studies, slide presentations and webinars are just a few of the choices available. Add all of the social media that it can be distributed on and it’s not hard to be overwhelmed by all of the choices. Watch this video to figure out how to make your content manageable – and do it well.
The reasons why people hated Starbucks’ #RaceTogether campaign varied greatly. What PR lessons can be learned from this ill-fated campaign?
Mark Twain famously once said, “The reports of my death have been greatly exaggerated.” Could the same also be said about the press release? See what Josh has to say about it.
One of the most common sayings you hear about PR is that there’s no such thing as bad publicity. There might be a grain of truth to that but I still recommend that you know what reporters want to talk about before agreeing to an interview. Just because you get a media opportunity doesn’t mean it will benefit you or your organization. [Read more…]
Spring is in the air and that means that trade shows are just around the corner, and many are asking me about how to use social media to attract people to their trade show booth.
Here’s the thing – for social media to really work with a trade show, you need to have followers. If you don’t have followers on at least one social media platform, such as Facebook or LinkedIn, then social media won’t be effective in attracting visitors to your booth. It’s just not going to work. [Read more…]
Media pages (sometimes called Newsroom or News pages) are great additions to any company or organization website. Best of all they are simple to set up. The idea behind having a Media page is that reporters can download background information and media materials any time they need it without the need to contact you directly.
This makes a reporter’s job easier can make all the difference between getting mentioned in a new story and being completely left out. Reporters work on very tight deadlines and speed is of the essence when it comes to obtaining information.
Let’s say you have a great press release or story pitch to send to media. The next step is to get it in front of reporters, editors, producers and bloggers. How do you ensure that it connect with them and increase your chances of media coverage?
Here are four step to effectively connect with media and give your pitch the best chance to attract their attention.
You have content you want to post on social media but where do you put it? Which platform will get you the biggest audience? In this video you’ll learn about what to consider in making this decision.
B2B companies want to use social media to attract trade show visitors to their booth but there is one key ingredient that is absolutely necessary to get started.