Spring is in the air and that means that trade shows are just around the corner, and many are asking me about how to use social media to attract people to their trade show booth.
Here’s the thing – for social media to really work with a trade show, you need to have followers. If you don’t have followers on at least one social media platform, such as Facebook or LinkedIn, then social media won’t be effective in attracting visitors to your booth. It’s just not going to work. [Read more…]