As long as there has been language, there have been stories. As much as technology has changed over time, stories continue to captivate audiences everywhere around the world. They draw people in, and can be powerful tools for public relations and content marketing.
I believe that everyone (and every organization) has a great story to tell. Not everyone can distinguish the stories they have to offer however. That’s understandable. You live your life, dealing with everything that comes at you, and it takes some stepping back to look at your experiences as stories for others. If you can do that, you will have a great resource for pitches to attract the attention of reporters or bloggers, your own blog posts and contributed articles for printed and online media outlets.
Here are three questions that you can ask yourself to get the ball rolling to develop great stories.