Here is one critical step to gaining media coverage for medtech. Hint: it’s not about your technology.
Starting a public relations campaign can be very exciting, however, it’s really important to take a step back and ask these two big questions before you get going: What do you want to accomplish? Who do you want to reach?
You’ve sent a story pitch or news release to a reporter or blogger – and you’ve heard nothing back. Here are three things to keep in mind when following up.
One of the most common questions I get is how to get media interviews right – not to make a mistake or say something that could be misinterpreted. Here’s the one key thing to remember to hit interviews out of the park every time.
It can be tempting to ask reporters to submit questions before an interview. Here’s why you shouldn’t.
The most critical thing in your company’s media kit are photos. While headshots and standard product shots are important, it’s also good to have interesting pics that are a bit different than expected.
For the bootstrappers out there, here is how you can cheaply gain media coverage for your organization.
To view how to place a contributed article in a trade magazine, visit jtpublicrelations.com/3-steps-to-placing-contributed-article-in-a-trade-magazine/.
Here are three things startups should have in place before considering using public relations.
One day, a shopper found a small frog in his lettuce. What happened next was an unexpected media opportunity for the lettuce grower.
Just because you get a call to do a media interview doesn’t mean that you should do it. Learn how to know when to turn down a media interview and when to go forward with one.