Learn the three critical steps to getting a contributed article within a leading trade magazine within your industry.
The power of storytelling is undeniable but how do you turn your company into a compelling story? Here are three questions to break open your powers of creativity, and create compelling stories for content marketing and media coverage.
It’s easy to get great media attention and develop content marketing if you’re in a sexy industry. It can require a bit of creativity to do the same in so-called boring industries. Here are three tips on how to generate media coverage and develop great content marketing if your business might be considered by some as less than exciting.
Native advertising are articles that are paid by companies to appear in high profile publications. Should they be a part of your marketing mix?
If you have a media interview opportunity, you can offer more than just people from your company or organization to comment. You can also offer spokespeople from outside your organization who will greatly boost your organization’s reputation.
It seems that thought leaders are everywhere. They are so ubiquitous that some people wonder if the term has any real meaning anymore. Find out what it takes to be a true thought leader and become a leader within your industry.
Sometimes people giving interview want to go “off the record” to give media background information. Learn about the risks involved in doing this and why it’s not such a good idea.
Social media management platforms, like Hootsuite and Buffer, are great for distributing your content across social networks. What about making personal connections with others? See why it pays to be social on social media.
Doing a photo or video shoot is stressful enough as it is – to say nothing about what you should wear. Watch this to help choose the right clothes so you project the right image.
What is the most effective content marketing strategy for B2B? The Content Marketing Institute and Marketing Profs did a survey asking B2B marketers this exact question and the top answer might surprise you.