Media pages (sometimes called Newsroom or News pages) are great additions to any company or organization website. Best of all they are simple to set up. The idea behind having a Media page is that reporters can download background information and media materials any time they need it without the need to contact you directly.
This makes a reporter’s job easier can make all the difference between getting mentioned in a new story and being completely left out. Reporters work on very tight deadlines and speed is of the essence when it comes to obtaining information.
Rule #1: Make it easy to find
Reporters are in a rush so make it easy to find the link to your media page. Put it as a separate menu item in your website’s tool bar, or create a big button to click. Title it Media, Newsroom or News, and reporters will find it.
Other things to add to your media page:
Company or Organization Summary
Some info you can include:
- What does your organization do?
- What is your mission?
- How long have you been around?
- Who do you serve?
This info could be very similar to what you have on your About page but it’s worth including on your Media page so it’s with the other items for media.
Backgrounders, Fact Sheets and Frequently Asked Questions (FAQs)
These are documents that summarize your company or the products or services you offer. Fact sheets will feature bullets points and stats whereas backgrounders give history or background info about products or services.
Media appreciate seeing past press releases that you’ve issued. Have them all in one section and people can see the history of your company and get info on specific news.
This might be the most handy thing to have on your Media page. Photos are often sought at the last minute before an article is published. Put them on your Media page, and reporters can get them no matter how tight the deadline is. Be sure the photos are high resolution, meaning 300 dpi, as a lower resolution photos cannot be printed and only used online. Files in .jpg format usually work in most circumstances but having files in .pdf is also a good idea.
Here are some photos you could have:
- Company logo – if you have different versions of it, include all of them
- Key staff – especially the president or CEO of your company/organization
- Your products in use by customers
- An action shot of your service being used
Your company/organization in the news
If you gained previous media coverage, be sure to post it here. You can link to other websites that feature the coverage which will help with SEO but keep in mind that pages can change without notice. If you post the media piece as a linked file, then there’s no risk of it expiring.
List the media pieces in chronological order with the newest item at the top and the oldest item on the bottom.
Include a newsroom link on your website and you’ll ensure media get the materials they need day or night.