Many companies will put together a media kit when launching a new product, making a big announcement, or they simply want to have an info packet for media. One of the most important parts of your kit will be the photos. High quality pics the media can access from your 24-hour online newsroom will increase the chances of them being used online or in print media stories.
Here are three tips to creating great photos for your media kit that will increase the chances of them being used by media.
1. Have some fun!
The standard kind of photo is typically a head and shoulder shot of your president, CEO or other prominent staff member and some photos of your product. With a professional photographer, you can get some decent standard shots but it’s important to have fun during the shoot. Try different angles and close ups. Maybe add some interesting lighting for product shots.
See below two photos of the iPhone.
The one on the left is kind of boring whereas the photo on the right provides contrast by showing the two sizes of phones. It also has the image of the flower and the streak of reflection on one of the phones to add some extra dynamism.
My point – don’t be afraid to experiment. It’s not like you’re wasting film so go for it! *
*Am I dating myself a bit here?
2. Sit or stand with your product
One way to get an interesting shot is to just stand or sit with your product. Maybe hold it in your hands, look at it or show it to the camera.
See below a photo of Elon Musk at SpaceX and Tesla Motors.
It’s a decent head and shoulder shot, and he looks fine. Now compare it to this photo:
Here’s another with him standing in front of the SpaceX Dragon spacecraft.
These photos are more interesting than the standard head and shoulder shot and they also make a strong connection between Musk and his Tesla and SpaceX brands. It’s visually powerful to have the product together with the leader of the organization, and makes the connection between the brand and that person more powerful. When people see the product or brand, they’ll also think of the person from the photo, and vice versa.
Smiling is really powerful. It makes people look open, welcoming and inspiring. When I see someone smile, I want to know them and feel more drawn to them.
Consider these two photos of U.S. president Barack Obama.
When I see the photos of these men side by side, I feel more connected to the image on the right and would rather be with that person.
But what if my offering is a service?
This involves a bit of creativity. You want to find a way to have the leader involved in the service in some way. A simple method is having the leader appear near the company logo.
See below Amazon CEO Jeff Bezos.
Some other ideas:
- If it’s app, the person could hold a smartphone with the company logo on the screen
- The person could be standing beside people performing the service, or even have the person performing the service themselves
- Hold an object related to the service. If you own a house cleaning service, you could stand while holding a broom or mop in your hand.
See below 1-800-GOT-JUNK founder and CEO Mike Scudamore who is both holding a broom beside a truck with his company’s logo showing.
A last point
With all photos, you want to consider the image you want to project. Is your brand casual or more serious? Do you want to showcase power and efficiency, or present a softer, gentler feel? These sort of question apply to the kinds of clothes you want wear as well.
As I mentioned at the beginning, the important thing is to have fun, experiment and take some chances. This will help to create great photos that will get people’s attention and ideally end up in a print or online piece. Best of luck!