Few things can be more intimidating than a photo or video shoot. Any concerns about your self-appearance will get amplified 100 times as you consider how your image will possibly be viewed by thousands.
While you can’t control elements like angles and lighting, you have all the control in the world when it comes to how you dress. Choosing the right clothes can make a big difference on how audiences perceive you. Your clothes are a form of communication and they can make a big impact as it is one of the first things people will notice.
While I can’t tell you what clothes or colors will work best for you, here is a simple guide to picking out clothes from your closet.
The most important question to ask is what image do you want to project?
Are you looking to project an image of stability, no-nonsense and reliability, or a softer image that highlights your personality and vulnerability? The choice will largely depend on the nature of the interview or media piece. For example, if you are being shot for a hard business story where you are discussing financial numbers or stock price, then a conservative look would be more appropriate. For men, this would mean a jacket and tie and for women, a conservative dress or blouse.
On the other hand, if you are being featured in a personal profile piece that focuses on who you are and your background, then a more casual look would connect better with audiences. This could be as simple as removing a tie for men, wearing a more casual shirt for women or putting on a nice sweater (both men and women). You want project a softer image in this situation, and show what makes you unique as a person.
I know I said before that I couldn’t tell you what clothes work for you or not…but here are a couple pieces of practical advice that can help.
Wear solid, darker colors
Wearing complex patterns can be distracting and during a video interview, they can take the attention away from your comments.
Examples of what to wear
Men: Navy blue suit, white shirt, red tie
Women: Navy or dark red dress, matching shoes
Sometimes makeup is applied to TV guests, both men and women, as a way to deal with the lights on TV sets, which can be very bright. If you have even the slightest bit of shine on your face, it will show up on camera. Let the production’s makeup crew do their job, and follow their advice so that you come out looking natural.
When you get dressed for your next interview, keep in mind the image you want to project and let that guide your clothing choices accordingly.